Choba Choba, a different kind of chocolate business. We operate fundamentally differently from the rest of the industry. Our name already implies this – in Quechua Choba Choba means “I help you, you help me”. Our motivation is not “maximising profits for shareholders”, but the permanent improvement of the living conditions of cacao farmers in Peru. The cocoa farming families involved not only receive two to three times more money for the raw material, but also have a share in the company’s share capital and thus in the most important decisions and profits of the company. So instead of being only suppliers of raw materials, they are co-entrepreneurs on an equal level.